Summer 2024 Colour Trends: Discover the Perfect Colour Match

Welcome! In this blog we will be browsing the Colour Trends of 2024 for summer packaging. Summer brings fresh and exciting trends in colour and businesses looking to stand out and attract consumer attention can take advantage of them.

So what’s the trend that suits you?

Bright and bold colours are at the forefront this summer. Colours such as yellow, red, blue and pink are particularly popular. These colours not only attract attention, but also exude optimism and vibrancy. Companies like Soma Creation, Almynoma and Mei use these colours to make their products stand out.

The need to get close to nature and its tranquility is reflected in the colour choices that include rich greens, browns and shades of terracotta. These shades create a sense of stability while being ideal for brands that emphasize sustainability and eco-consciousness.

Clean lines and simple colour palettes, such as white and beige, offer an elegant yet timeless look. The more minimalist approach is ideal for brands that seek simplicity and purity in their products by putting them in the spotlight.

The packaging of a product is not just a functional element, but a strategic tool that can significantly influence consumer perception and purchasing decisions. By adopting the latest trends, companies can ensure that their products stand out and create unique impressions.

Summer 2024 brings a plethora of new and exciting colour options that allow brands to express their identity in a fresh and unique way. From bright and bold colours to natural and earthy hues, there is something for everyone who wants to stay ahead of trends and impress.

Follow these trends and tailor them to your own needs to ensure your packaging is not only attractive but functional, contributing to the overall success of your brand. We are here to accompany you on this journey.

If you would like to create your own ideal packaging or are looking for more information please contact us.