Informative Articles
Jewellery folding boxes or jewellery display trays? Pros and cons
Dec
Jewelry sampling has always been an important part of a goldsmith’s and jewelry maker’s daily life.
It is not always an easy task, especially when time is limited, and the customer is in a hurry to see a wide range of jewelry in a short period of time to decide what to buy.
Ideas vary on where you choose to place your jewelry for a proper sampling, such as jewellery rolls, cases, stands, trays, and sampling cases. (A wide variety of display and sampling items can be found at the NewMan store, Thiseos 10, Syntagma).
Today we’re going to talk about jewellery folding boxes and display trays, emphasizing the pros and cons of each type so you can be sure of your choice.
| JEWELLERY FOLDING BOXES | |
| PROS | CONS |
| They have a lid that protects the jewelry during transport. | They are big (usually also heavy) which makes it difficult to transport them. |
| There are many different types of folding boxes that accommodate earrings, rings, necklaces, bracelets, watches, etc. | They cost more than jewellery trays. |
| They are made of a variety of materials, so they easily match the style of your window-shop. | There are few options for placing them (usually in a display case or carried by hand). |
| Many have removable inner pads. | |
| They sometimes combine more than 2 materials, e.g., suede with leatherette. | |
| Personalization is feasible e.g., coin case or with logo printing. | |
| JEWELLERY DISPLAY TRAYS | |
| PROS | CONS |
| They are light and easy to transport. | They do not have a lid to protect the jewelry from dust or falling. |
| They fit everywhere: in drawers, closets, sampling suitcases. | It is a less luxurious option than jewellery folding boxes. |
| Many have removable inner pads. | They give limited customization options. |
| There are many different types of folding boxes that accommodate earrings, rings, necklaces, bracelets, watches, etc. | |
| The content is more easily discrete than in case they had a lid. | |
| They cost cheaper than jewellery folding boxes. | |
Whatever your item is (e.g., boho handmade necklaces, engagement / wedding diamond rings, everyday jewelry, etc.), before you buy a jewellery folding box or a jewellery display tray, take into account your brand philosophy, your window setup and your target audience.
A nice first thought would be to combine folding boxes and display trays of the same material or color tones to see which works best for you.
For more jewelry packaging tips and ideas, feel free to contact us.
Article and photos © 2023 Newman Co., All rights reserved.
