In the age of the image, first impressions matter more than ever. And if we’re talking about the world of luxury, then packaging is not just a wrapper. It’s part of the experience. That’s exactly what Travel Tailor understands and serves – a brand that knows how to stand out through detail.
Newman Packaging had the pleasure and honour of contributing to this special luxury journey by creating a range of packaging that exudes elegance, high aesthetics and sophistication.
Travel Tailor is not just another luxury brand. It is an experience. Each of its products is carefully designed to offer something special to the end recipient. And it is precisely this character that had to be reflected in the packaging.
We were tasked with creating a range of specialised materials that emphasise the Travel Tailor logo and identity, with quality, simplicity and elegance as the main characteristics.
We started with the ribbons. It wasn’t just a choice of fabric and colour. It was an aesthetic decision. We created satin gold ribbons, whose sheen and soft texture give a sense of luxury, but also grosgrain black ribbons, with a more robust texture and minimal character.
On these ribbons, we printed the Travel Tailor logo with high quality printing. The result? A product that immediately grabs attention, creating anticipation for what’s inside the packaging. It’s that “something extra” that makes all the difference.
Next step was the stickers. Here too, we paid attention to detail. We created stickers with a transparent background, so that they blend harmoniously with any packaging or surface they are placed on. The gold and black in the print bring the necessary shine and contrast, highlighting the company’s logo in a sophisticated way.
These stickers are used not only for practical reasons, but also as part of the aesthetic experience. It is the final touch that completes the package.
More than a few times it is the packaging that determines whether a product will be remembered by the customer. When every element – from the paper, the ribbon to the sticker – is chosen with care, the result speaks for itself.
That’s exactly what we at Newman Packaging have tried to do. To bring life to packaging that makes the recipient feel like they’re holding something special. Something that won’t go unnoticed. Something that is worthwhile.
Our collaboration with Travel Tailor was not just a creative challenge. It was a meeting of philosophies. They believe in the value of luxury through simplicity and elegance. We, in the value of detail that makes a difference.
The trust they placed in us to create the packaging for their unique products was both an honour and a responsibility for us. And you can see it in the final result.
Luxury is not just about the product. It’s the experience from the moment you see it to the moment you open it. It’s the feeling it leaves, even afterwards. And that’s where the packaging plays a crucial role.
At Newman Packaging we are proud to have contributed to this new era of luxury brought by Travel Tailor. Through every ribbon and every sticker, we tell a story. And that story deserves to continue.
See our similar work with here.
If you would like to have your logo printed on packaging items too or are looking for more information please contact us.
Photo Editor Newman Co. 2023