Consistency & uniformity: Two keywords in the field of packaging that will ensure you the so-called “brand loyalty“, i.e., loyal customers who will turn more and more often to the purchase of your products.
Consistency refers to your message, which should be clear and distinct to the consumer.
I am consistent as a company not only for the quality I offer but also because I pay attention to detail in my customer service and therefore, I am interested in him.
Consequently, consistency leads to reliability and solvency, characteristics that, on the long run, rank your company high in consumers mind and first in their preferences.
Uniformity is related to following a common path in your message during the buying process.
This means uniformity in colors (same color palette), in the size and font you choose, in the printing color, etc.
This element helps your brand be better impressed in consumer’s mind, achieving a high index of brand awareness (recognition when he sees it somewhere, recall in his memory and connection with the product category with which you are associated e.g., jewellery store, optician, pastry shop etc.).
We find these two elements in the brand “Marakakis jewellery” through its packaging created by NewMan Packaging company.
More specifically, we created paper bijoux boxes with gold matte lamination, in the sizes of 8x8x3,5cm and 4x4x3,5cm, white luxury Gofrato paper bags in the sizes of 10x10x4cm and 18x18x8cm and transparent self-adhesive labels in the size of 3x5cm, printed with the company’s brand name.
Uniformity and consistency are found in the prints on all types of packaging, using the method of hot-foil printing in gray color, giving the clear message of the jewelry company “Marakakis jewellery“.
Consult the NewMan samples guide to find the right type and color of paper to make your own boxes.
Get inspired by other NewMan rigid boxes here.
You can see pictures from NewMan printed self-adhesive labels in “Photo Gallery” category of our site here.
Learn more about the hot-foil printing here.
If you wish to print your logo on sticky labels, please feel free to contact us.
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